Social Campaign Project

 

For my topic, I would like to develop a campaign in which empowers indigenous women in Latino America. Many people that I talked to are my family members or family friends that have first encounters and experiences of discrimination. But I have found many articles speaking about this topic. Although society is progressing to the rate in which skin colour and your background does not matter,

in many Latino countries there is still a strict divide between individuals that look more European (mestizo) compared to people that look more indigenous. Many ideologies in central/southern countries are Eurocentric, you are considered to be less then if you are not fair in skin tone or have dark hair. I found that these characteristics are not celebrated the same way I was thought it should be. 

Poster Design

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For the final poster, I decided to use tonal paper to keep up with my theme. I also used hateful comments and stereotypes that Latins women often receive during there every day lives. I found having the comment to be essential to the poster so people who view the poster can understand the context of my campaign. At the same time, it also presents common comments that are madWe that people do not realize are offensive. 

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Magazine layout

 
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Billboard Design

 
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Project Six