Cashco JOurney
I had the privilege of designing Cashco's annual reports for the past two years, a project close to my heart. These reports highlight Cashco's commitment to helping 1 million Canadians achieve financial health, reflecting my passion for impactful, purpose-driven design. Dive into the previous annual reports below and discover how thoughtful design communicates a mission of financial empowerment.
2024 Pathway Report
This year’s annual report aimed to capture the evolving realities Canadians face in a shifting economy. Our goal was to design a piece that balances hope with honesty—showcasing the resilience of our clients while respectfully reflecting the seriousness of their lived experiences.
